Tinder paid the compensation in small checks plus free Super Likes and Tinder subscriptions. Tinder had charged users aged 29 and under $9.99 per month for tinder Gold, with users aged 30 and above paying $19.99. In 2019 Tinder was ordered to pay a combined $11.5 million in compensation payouts to up to an estimated 230,000 class members in California, after a plaintiff sued the app over its age-based pricing. In 2000 an investigation by consumer group Choice found that Tinder users studied in Australia who were in older age groups were charged more for Tinder Plus subscriptions that users in younger age groups. Tinder subscription price structures have become a hot topic, after it emerged that the app charged some older users more than younger users for subs, leading to accusations of age discrimination. In Q2 2021 9.6 million people globally paid a Tinder subscription: 17 percent of the app’s total user base of 57 million at the time, most of which used the free version of the app. Percentage of US adults by age group who use Tinder (April 2020) Tinder’s efforts to attract younger users seems to be working: while in 2022 a Gen Z user base dominates, as recently as 2020 a lower percentage of people in the US aged 18-29 than those aged 30-44 used Tinder. By introducing more video-focused functions a decade on from its Millennial-focused launch, Tinder has attempted to stave off competition from a new wave of smaller dating apps aimed purely Gen Z.Īpps such as Snack, Feels and Lolly market themselves as purely for users in their late teens to early 20s. Tinder has not released precise user age breakdowns in 2022 but has stated that over half of its users are members of Gen Z: born between 19. More than 50 percent of Tinder users are Gen Z members The Latest Tinder Statistics and Trends in 2023: 1. The Latest Tinder Statistics and Trends in 2023:.
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